Social Media Marketing
Goal Setting & Strategy
Action by Dgeasy
- Define S.M.A.R.T. goals (e.g., increase engagement by 20%), conduct a platform audit, and analyze the competitor landscape.
Client Deliverable/Output
- Social Media Strategy Document: Platform focus, Audience Personas, and Key Performance Indicators (KPIs).
Content Ideation & Planning
Action by Dgeasy
- Brainstorm content pillars (Educational, Engaging, Promotional) and research trending formats (Reels, Shorts).
Client Deliverable/Output
- Monthly Content Calendar: Outlines themes, dates, captions, and required assets for approval.
Creative Production
Action by Dgeasy
- Design custom graphics, source/edit photos, and script/film short videos (leveraging our in-house Video services).
Client Deliverable/Output
- High-Quality, Branded Social Media Assets (Graphics, Photos, Videos).
Execution & Scheduling
Action by Dgeasy
- Schedule posts on optimal days/times, manage platform features (Stories, Highlights), and execute posting.
Client Deliverable/Output
- Live Posts and a continuous feed of content across chosen platforms.
Community Management
Action by Dgeasy
- Monitor comments, DMs, and mentions in real-time. Engage with the audience, handle basic customer queries, and foster community.
Client Deliverable/Output
- Daily/Weekly Engagement Report and rapid response to audience interactions.
Analysis & Optimization
Action by Dgeasy
- Track performance against the defined KPIs (Reach, Engagement Rate, Clicks). Identify top-performing content and audience behavior.
Client Deliverable/Output
- Monthly Performance Report:Insights on what worked, what didn’t, and actionable recommendations for the next cycle.