Performance Marketing
Objective & Channel Selection
Action by Dgeasy
- Define the exact conversion goal (CPA, CPL, ROAS) and select the best platforms (Google Ads, Meta Ads, etc.).
Client Deliverable/Output
- Campaign Goal & Channel Strategy: A clear budget allocation model.
Audience Research & Setup
Action by Dgeasy
- Identify primary and secondary target demographics, interests, and intent. Set up conversion tracking and analytics (Pixel, UTMs).
Client Deliverable/Output
- Detailed Audience Segmentation and Verified Tracking Setup.
Creative & Copy Generation
Action by Dgeasy
- Develop high-impact ad copy and compelling creative assets (A/B testing multiple formats).
Client Deliverable/Output
- Multiple Ad Sets ready for launch, with variations for continuous testing.
Campaign Launch & Monitoring
Action by Dgeasy
- Launch campaigns and continuously monitor key metrics (CPC, CTR) in real-time.
Client Deliverable/Output
- Active, Optimized Ad Campaigns with real-time budget management.
Continuous Optimization (A/B Testing)
Action by Dgeasy
- Scale winning ads, pause underperforming creatives, and refine bidding strategies to improve the conversion rate.
Client Deliverable/Output
- Weekly Optimization Log: Documented changes made to audiences, bids, and creatives.
Reporting & Strategy Review
Action by Dgeasy
- Provide a transparent report focusing on ROI and the cost per objective achieved.
Client Deliverable/Output
- Final Campaign Performance Report: A clear breakdown of investment vs. return (e.g., “Generated 50 leads at ₹50/CPL”).