Branding
Discovery & Audit
Action by Dgeasy
- Conduct internal reviews, stakeholder interviews, and market/competitor research to understand the client’s current position and future vision.
Client Deliverable/Output
- Creative Brief & Research Report: Clear definition of the target audience, market gap, and brand challenges.
Strategy Development
Action by Dgeasy
- Define the Brand’s Purpose, Mission, Vision, and Core Values. Determine the unique Brand Positioning and Brand Promise.
Client Deliverable/Output
- Brand Strategy Document: Includes Positioning Statement, Brand Voice/Tone guidelines, and Key Messaging pillars.
Visual Identity Design
Action by Dgeasy
- Conceptualize and design the core visual elements based on the strategy. (Logo, Color Palette, Typography, Imagery Style).
Client Deliverable/Output
- Brand Identity Kit: Primary Logo, Secondary Logos, Color Codes (CMYK, RGB, HEX), and Font Files.
Application & Guidelines
Action by Dgeasy
- Develop comprehensive rules for how the brand should look and sound across all mediums.
Client Deliverable/Output
- Brand Style Guide/Manual: Detailed rules for visual usage, tone of voice, and co-branding for internal/external teams.
Stakeholder Alignment
Action by Dgeasy
- Present the finalized brand assets and conduct internal training to ensure the client’s team embodies and communicates the new brand consistently.
Client Deliverable/Output
- Internal Brand Launch Plan and training materials.